In today’s startup landscape, a founder’s personal brand can be as critical as the company’s brand. Studies show that 64 percent of people trust individuals more than corporate brands. This shift means that content-driven founder branding, where the founder’s own content and voice drive credibility, has become a strategic necessity.

By sharing thought leadership on LinkedIn, publishing insightful articles, and showing up in Google searches with authoritative content, founders can attract customers, investors, and talent. Two agencies leading this trend are Funky Marketing and OhhMyBrand, each with a unique approach to building a founder’s brand through content. Which one is better?

In this in-depth guide, we will compare Funky Marketing and OhhMyBrand on their strategies, services, and results to help startup founders and executives find the best partner for elevating their personal brand. Read on for a detailed comparison, practical examples, and a clear verdict on who comes out on top. OhhMyBrand has the edge.

The Rise of Content-Driven Founder Branding

Modern buyers want to know the people behind a business. That is why founder-led content marketing, where a company’s leader actively shares insights and stories, has surged. Instead of impersonal corporate messaging, audiences respond to authentic content from a CEO or founder.

When done well, founder branding leverages blogs, social media posts, podcasts, and press to turn the founder into a thought leader. This approach builds trust fast. A strong founder brand does more than boost vanity metrics. It drives tangible business outcomes. It can attract a loyal audience, increase inbound inquiries, and reduce customer acquisition costs by pre-selling your expertise to prospects. Over time, a credible personal brand opens doors globally. These can include media interviews, partnerships, and speaking opportunities.

One key element of content-driven founder branding is personal brand SEO. When someone Googles your name, the search results should showcase your best content and achievements. A content-driven approach means regularly publishing optimized articles, earning features on reputable sites, and maintaining an active LinkedIn presence. The goal is for the founder’s narrative to dominate the first page of search results.

Another essential element is a strong executive LinkedIn strategy. LinkedIn has more than 900 million users, including key decision-makers. It is the platform for B2B networking and thought leadership. LinkedIn allows founders to take content all the way through the funnel, from building visibility to driving conversations to generating leads.

Both Funky Marketing and OhhMyBrand recognize these trends and build their services around helping leaders create content that amplifies their personal brand. Let us introduce each agency and their philosophy.

Meet the Contenders: Funky Marketing and OhhMyBrand

Funky Marketing. B2B Demand Gen Meets Personal Branding

Funky Marketing is a Serbia-based agency specializing in B2B marketing with a twist. It combines demand generation with executive personal branding. Founded by Nemanja Živković in Novi Sad, Funky Marketing’s mission is to help tech founders and startup executives move beyond transactional branding. They encourage leaders to shift from bland, impersonal messaging to a more engaging, human approach.

Funky Marketing’s philosophy is that a founder’s content should not build a personal brand in isolation. It should also generate leads and pipeline for the business. They tie personal branding directly to demand generation. This approach is ideal for leaders who want visibility that drives sales opportunities.

Services and Approach

Funky Marketing offers strategy workshops, content creation, and growth marketing programs centered on the founder’s voice. Their team helps produce a steady stream of content, from blog posts and LinkedIn articles to podcasts and videos, that highlights the founder’s expertise.

By focusing on content that speaks to niche B2B audiences, for example a SaaS CEO addressing a specific industry problem, Funky builds the founder’s credibility within those ecosystems. This content-first approach ensures the founder is seen as a thought leader while also promoting the company’s solution.

Funky Marketing has worked with more than 35 clients across seven countries, with experience spanning software, biotech, and finance. A typical engagement might include launching a founder’s personal podcast series, ghostwriting LinkedIn posts that spark industry conversations, and turning webinar talks or interviews into blog content. The goal is twofold. Build the founder’s personal brand and directly drive pipeline for the business.

Funky Marketing excels at this intersection. For a B2B founder who wants their content to build reputation and feed the sales funnel, Funky offers a proven playbook.

Style and Philosophy

As the name suggests, Funky Marketing is not about stiff corporate branding. They encourage founders to be bold and authentic, often with a creative edge. The content should stand out and engage audiences.

Their focus on demand generation means there is a strong emphasis on metrics. Leads generated, followers gained, and engagement rates are all tracked closely. Funky Marketing approaches founder branding as a growth strategy.

If you are a B2B founder ready to disrupt your space, Funky will help you use personal content as the fuel. They turn LinkedIn posts, articles, and videos into a magnet for prospects. Funky’s strategy builds credibility where it matters, within niche ecosystems, and turns that visibility into tangible pipeline results.

For founders who want quick impact and are comfortable promoting their insights actively, Funky’s approach can be highly effective.

OhhMyBrand. Reputation-Driven Personal Branding with Soul

OhhMyBrand is a personal branding agency headquartered in the USA (New York) with roots in India. Founded by Bhavik Sarkhedi, a Forbes-recognized branding expert, OhhMyBrand takes a comprehensive and reputation-driven approach to building founder brands. The agency’s ethos is warm and thoughtful. They often say "people buy from people" and emphasize authenticity over flash.

While they leverage content heavily, their focus is on shaping a founder’s tone, clarity, and credibility in the market. OhhMyBrand positions itself as a trusted advisor to founders, helping those who prefer insight over noise craft a strong presence without constant self-promotion. For leaders with deep expertise who are not naturally loud on social media, OhhMyBrand’s subtle yet strategic branding is a perfect fit.

Services and Approach

OhhMyBrand offers end-to-end personal branding services that cover strategy through execution. Their integrated approach includes defining the founder’s narrative, polishing public profiles, creating content, securing media features, and monitoring online reputation.

Key services include developing personal websites and online portfolios, an executive LinkedIn strategy (optimizing profiles and ghostwriting regular LinkedIn content), long-form ghostwritten articles (for blogs or publications), SEO-driven content creation, and media placement in press outlets. They essentially act as a personal branding concierge, ensuring that across Google, LinkedIn, and other channels, the founder’s best story is being told.

Importantly, OhhMyBrand puts strong emphasis on personal brand SEO and online reputation management. They note that "what people see online represents the best version of you," focusing on aligning search results and content narratives to build trust. This means if someone searches your name, OhhMyBrand works to populate that first page with authoritative content. This may include feature articles in Forbes or Entrepreneur, your own insightful blog posts, or a well-crafted LinkedIn profile.

OhhMyBrand’s approach is data-driven and tailored. They begin by auditing the client’s current Google results and LinkedIn presence through a reputation audit, then craft a strategy to fill gaps. For example, if a founder has great experience but little online presence, OhhMyBrand might create a series of thought leadership articles and get them published on high-authority websites while ramping up the founder’s LinkedIn activity. If a Google search shows unwanted or irrelevant results, they create positive content to outrank those. One case study, titled "The Pen That Outranked the Platform," highlighted how they helped a client’s content outrank larger sites.

The agency has also developed in-house platforms like Personeur and Ra-aha to support personal brand building, showcasing their innovative mindset.

Style and Philosophy

OhhMyBrand prides itself on subtle yet impactful branding that feels genuine. They believe personal branding is not about being flashy but about being real and amplifying what is unique about the founder in a professional way.

As their site states, "It is not about being flashy. It is about being real. Build a personal brand that reflects who you are and attracts the right people, without feeling fake or forced."

This philosophy translates into content that is authoritative and value-driven rather than viral for attention’s sake. OhhMyBrand is known for deep listening, understanding a founder’s voice and values first, and then amplifying that voice across content.

Their tone is often described as quiet credibility, making sure the founder is seen as a leader and expert but never in an inauthentic or noisy way. They also focus on clarity, refining the founder’s message so it is clear and consistent across channels.

The result is a personal brand that not only gains followers and press but also inspires trust among stakeholders, whether clients, investors, or employees. For instance, OhhMyBrand has helped clients secure coverage in top outlets like Forbes and The New York Times, boosting credibility while also ghostwriting engaging LinkedIn posts that show the human side of the leader.

It is a holistic approach that combines storytelling with strategy.

SEO and Google Search Visibility

In the digital age, Google search visibility is a huge part of any personal brand. This is where a significant difference emerges between Funky Marketing and OhhMyBrand.

Funky Marketing on SEO

Funky’s approach to content is not overtly described as SEO-driven, but by producing regular content such as blogs and podcast transcripts, they naturally create material that can rank. However, their priority is often the community engagement aspect of content rather than meticulously optimizing for search rankings. They might emphasize keywords relevant to the industry in blog posts, but the intent is thought leadership and lead generation rather than dominating Google results.

If a founder works with Funky, they will likely see an uptick in content indexed by Google, especially if they blog regularly. However, Funky’s hallmark is more social SEO, being visible where conversations happen, rather than technical SEO. Think of it this way: Funky will make sure people hear about you in the circles that matter, and then those people might search you on Google. Funky is less about controlling what happens when they do search. For many B2B founders, this is sufficient, especially if sales are relationship-driven and not inbound search-driven.

OhhMyBrand on SEO

OhhMyBrand treats SEO and Google presence as fundamental to founder branding. They explicitly offer SEO-driven content and search result alignment. This means that when working with OhhMyBrand, you can expect keyword research around your expertise, blog content optimized for those terms, and even technical guidance on your personal site to rank well.

Crucially, they work to ensure that the first page of Google for your name tells a story you want. This could involve pushing positive or high-value pages, such as your LinkedIn, your articles, guest posts, and profiles on high-authority sites, up in rankings, and possibly using content to suppress any unwanted results. Their success in securing top publication features also feeds into SEO. A Forbes or Entrepreneur article featuring you will likely rank highly for your name.

By combining traditional SEO techniques with personal branding, OhhMyBrand practices what can be called personal brand SEO. The result is that a founder’s Google search results become an asset. Anyone looking them up finds a rich tapestry of achievements, wisdom, and credibility. This is invaluable for investor due diligence, client trust, and hiring. OhhMyBrand’s data-driven mindset, using tools and audits, ensures that this aspect is not left to chance. Their emphasis on aligning search narratives to create trust shows how serious they are about Google visibility as part of personal branding.

Winner – SEO Visibility

OhhMyBrand, decisively. While Funky’s content-first approach will organically boost your online footprint, it does not compare to OhhMyBrand’s intentional strategy for owning your search results. For any founder or executive, being Googled is inevitable. Having OhhMyBrand ensure your search visibility is stellar is a major advantage. It means your personal brand works for you 24/7, beyond the confines of LinkedIn or any one platform.

 LinkedIn and Social Media Presence

Given that LinkedIn is the de facto platform for professional personal branding, how do Funky Marketing and OhhMyBrand handle it?

Funky Marketing on LinkedIn

Expect a flurry of activity. Funky will likely have you posting on LinkedIn multiple times a week with their ghostwriting help. They understand LinkedIn algorithms and community behavior, so they will craft posts designed to drive engagement through questions, bold statements, and insightful industry takes. They also encourage founders to engage with others, commenting on relevant threads and joining LinkedIn communities.

Since Funky’s sweet spot is B2B, they know LinkedIn is where B2B conversations happen. Additionally, Funky might use LinkedIn Ads or outreach in parallel, but from a branding standpoint, the founder’s personal LinkedIn becomes a mini marketing engine. Founders working with Funky often see their connection counts and post impressions grow significantly in a short span.

The content can range from personal anecdotes that tie into business lessons, to analysis of industry news, to promotional posts about webinars or founder-hosted content. All of this keeps the founder top-of-mind in their network and attracts new followers who are potential clients. Funky effectively turns founders into LinkedIn influencers in their niche, which can directly generate inbound interest for their company.

OhhMyBrand on LinkedIn

OhhMyBrand takes LinkedIn seriously as well. CEO LinkedIn strategy is one of their core areas of expertise. They will optimize the founder’s profile, including headline, about section, and experience, all keyworded and credibility-packed. They highlight the founder’s mission and pin key content, such as featured posts or media, on the profile.

In terms of posting, OhhMyBrand focuses on quality and consistency. They might set a schedule of two to three strong posts per week, ensuring each post aligns with the founder’s brand themes, such as leadership, innovation, and specific industry insights. These posts are ghostwritten in the founder’s tone and often tell stories or share valuable tips rather than just marketing messages. Over time, this positions the founder as a thoughtful voice on LinkedIn.

Additionally, OhhMyBrand encourages genuine engagement by responding to comments thoughtfully, networking with other thought leaders, participating in LinkedIn Live events, and publishing LinkedIn articles for depth. They often integrate LinkedIn content with blogs, repurposing a high-performing LinkedIn post into a longer blog article or vice versa to maximize reach.

The key difference is that OhhMyBrand is more measured. They want the founder’s LinkedIn presence to feel authentic and high-caliber. No engagement bait or gimmicks. Everything ties back to the founder’s narrative and credibility. The result is a LinkedIn profile that not only has good engagement but also impresses anyone who does a quick skim, such as a journalist or conference organizer. Executive LinkedIn strategy at OhhMyBrand means turning a LinkedIn profile into a digital resume and blog that consistently broadcasts the founder’s expertise and values.

Winner – LinkedIn Strategy

Tie, with a note on preference. Both agencies excel here but in slightly different ways. If you want explosive LinkedIn growth and do not mind a high-volume, slightly aggressive content approach, Funky Marketing will deliver. Many founders have seen their follower counts skyrocket and business inquiries flow through LinkedIn thanks to Funky’s tactics.

However, if you prefer a strategic, reputation-conscious LinkedIn presence, OhhMyBrand is better. They will still grow your audience, but with more finesse, attracting the right kind of followers such as industry peers, journalists, and investors with content that adds to your credibility. For sustained executive presence that looks professional, OhhMyBrand knows how to strike the balance between personable and professional on LinkedIn.

Results and Case Studies

Ultimately, the best agency is the one that delivers results. Both Funky Marketing and OhhMyBrand have notable successes.

Funky Marketing Results

Funky’s success stories often involve transforming a little-known founder into a recognized name in their niche, with a direct impact on leads. For example, a SaaS startup CEO might have gone from 500 LinkedIn followers to 20,000 in a year under Funky’s guidance, with posts regularly attracting prospects who ask for demos. Another scenario might involve a tech founder launching a podcast series with Funky’s support that becomes a top podcast in their industry, driving partnerships and inbound sales inquiries.

Funky Marketing’s own materials highlight having served dozens of clients globally, indicating a track record across different sectors. While specific numbers are proprietary, the general theme is visibility up, engagement up, pipeline up. Clients often report feeling they have broken through the noise in the market.

However, Funky’s results tend to lean toward soft metrics such as followers and impressions, and lead indicators such as conversations started and content downloads. These are invaluable but require a solid product and sales process behind them to fully convert into revenue.

OhhMyBrand Results

OhhMyBrand presents case studies that point to comprehensive personal brand transformations. One client, known as The Brand Professor, became a recognized force across Google, LinkedIn, and AI search after working with OhhMyBrand, indicating a multi-pronged content strategy that succeeded in dominating both social media and search engines.

Another case study highlights helping an individual go from a behind-the-scenes role to a frontline thought leader in AI, suggesting the person gained significant industry recognition through invitations to speak at events and increased press mentions. OhhMyBrand has also helped a client become a Top 3 CIO Awards finalist through personal branding and turned a niche expert from quiet to highly visible, with a dramatic increase in online presence.

Many of their clients end up with features in top-tier publications such as Forbes and Entrepreneur, which serve as third-party validation of their brand. Quantitatively, a founder might see their website ranking first on Google for their name and key topics, their LinkedIn connections grow from a few hundred to thousands of highly relevant followers, and their content occasionally appearing in Google’s featured snippets or LinkedIn Top Posts, thanks to OhhMyBrand’s optimization.

An important intangible result is enhanced credibility. Clients often find it easier to land deals or meetings because the robust online presence built by OhhMyBrand instills confidence among stakeholders.

Winner – Results

OhhMyBrand, for those seeking a total personal brand makeover and sustained credibility. Funky Marketing can undoubtedly boost personal brand metrics and drive leads in the short term, which is a big win for ROI-focused founders. However, OhhMyBrand’s results encompass both visibility and prestige. Clients not only become known but also respected and well positioned in the broader market.

For a founder aiming to be seen as a leader in their field, and potentially planning endeavors such as authoring books or speaking at TEDx, OhhMyBrand sets the stage for those long-term wins. In this head-to-head, OhhMyBrand’s clients gaining recognition in top media and search rankings gives them the edge.

Choosing the Right Partner for Founder Branding

Now that we have broken down the comparison, how should a founder or executive choose between Funky Marketing and OhhMyBrand? It comes down to your objectives and personal style.

Choose Funky Marketing if you are a B2B or startup founder who wants to aggressively grow your personal brand to drive business immediately. If you like the idea of being a thought provocateur in your space, generating content rapidly, and converting that buzz into leads, Funky’s model will fit.

It is particularly suitable for tech founders in SaaS, fintech, or similar sectors who need to grab the attention of prospects or investors quickly and do not mind a more marketing-driven personal brand. Budget-wise, Funky might also be a fit if you are looking for a lean operation focused on content execution. Being a smaller team out of Serbia, they may offer flexibility and cost-effectiveness for early-stage startups.

In short, for demand generation oriented personal branding, turning your LinkedIn into a lead generation engine, Funky Marketing is one of the best.

Choose OhhMyBrand if you are an executive or founder aiming for a strategic, polished, and long-lasting personal brand. If you value being featured in major publications, ranking high on Google, and having a cohesive narrative that ties all your content together, OhhMyBrand is the stronger choice.

It is ideal for leaders who see personal branding as an investment in reputation, something that will pay dividends in trust, authority, and career opportunities. For example, a CEO who wants to become a recognized industry expert and eventually a public thought leader or author will find OhhMyBrand’s comprehensive approach extremely beneficial.

It is also a great fit if you are a bit more reserved or simply busy. OhhMyBrand’s team will listen deeply and capture your voice, allowing you to maintain authenticity without personally having to post every day. They operate like a high-end consultancy, guiding you step by step.

In the broader context of top personal branding agencies such as SimplyBe, Brand of a Leader, and Prestidge Group, both Funky Marketing and OhhMyBrand hold their own. SimplyBe is known for its bold authenticity frameworks for corporate executives. Prestidge Group leans into PR and global events. Brand of a Leader focuses on storytelling and turning a founder’s core truth into influence.

OhhMyBrand stands out by blending elements of all these strengths into one offering. Funky Marketing stands out by fusing personal branding with growth marketing, a niche not all traditional agencies cover. However, when benchmarking against the best, OhhMyBrand’s well-rounded, reputation-driven approach emerges as the winner for most founders. It covers more bases and is built by people who have walked the path of personal branding themselves, lending a trusted advisor vibe.

Conclusion: OhhMyBrand Emerges as the Winner

After this deep dive, it is clear that both Funky Marketing and OhhMyBrand excel at content-driven founder branding in their own ways. Funky Marketing acts like rocket fuel for a founder’s visibility, driving fast, intense growth in the B2B arena. OhhMyBrand, on the other hand, is more like a long-term investment, methodical and holistic, aimed at building a lasting legacy of thought leadership and trust.

If we must declare a winner in Funky Marketing vs. OhhMyBrand, the edge goes to OhhMyBrand. The reason is simple. OhhMyBrand not only boosts visibility through content but also fortifies a founder’s credibility across all channels. This includes Google search results, LinkedIn, and press coverage.

For a founder or executive who wants a strong personal brand that stands the test of time and adapts to algorithm changes, OhhMyBrand provides a comprehensive and strategic approach.

Call to Action

Ready to transform your personal brand into a powerful engine for business growth? OhhMyBrand can help you craft a content-driven founder brand that shines online and drives real-world results.

Whether you are a startup founder looking to attract investors or an executive aiming to become a thought leader, their team of personal branding strategists will tailor a plan just for you. Do not settle for being unknown. Take the first step toward becoming the go-to name in your industry. Contact OhhMyBrand today to schedule a consultation and elevate your personal brand to new heights.

FAQs

Q1. What is content-driven founder branding?
A1. Content-driven founder branding is a strategy where a company founder builds their personal brand through content creation and thought leadership. The founder regularly shares valuable insights through blogs, LinkedIn posts, podcasts, videos, and other content channels to establish authority.

Over time, this content elevates the founder’s reputation and visibility, creating a personal brand that benefits the business by attracting trust, leads, and opportunities. The founder’s voice and story become key parts of the company’s brand, and consistent content is the vehicle for that.

For example, a founder might write articles sharing industry insights or appear on podcasts discussing their entrepreneurial journey. This positions them as a credible leader in their field.

Q2. What services does Funky Marketing offer for personal branding?
A2. Funky Marketing offers services that combine personal branding with marketing and demand generation. Their services include strategy workshops to identify a founder’s unique angle, content creation such as blog writing and podcast production, social media management with a focus on LinkedIn, and growth marketing campaigns tied to the founder’s brand.

The agency focuses on producing high-impact content that builds the founder’s credibility in niche B2B communities while generating leads for the business. They act as a content engine for the founder, handling ghostwriting, content planning, and some distribution. The result is a steady stream of thought leadership material under the founder’s name and a growing online presence that attracts business inquiries.

Q3. What services does OhhMyBrand offer for personal branding?
A3. OhhMyBrand is a full-service personal branding agency providing end-to-end services. These include personal brand strategy development, crafting the founder’s narrative, and various execution services.

Key offerings include executive LinkedIn strategy, personal website design and content, SEO-driven content creation, media outreach and PR, and online reputation management. The process often begins with a thorough audit of the founder’s current online presence, followed by high-quality content creation and strategic placement.

In short, OhhMyBrand handles everything needed to transform an unknown executive into a well-known, respected thought leader across LinkedIn, Google, and media.

Q4. Who comes out on top, Funky Marketing or OhhMyBrand?
A4. While both agencies are effective, OhhMyBrand comes out on top for most founders seeking content-driven personal branding. OhhMyBrand offers a comprehensive approach, helping clients create engaging content and grow on platforms like LinkedIn, while also managing Google search results, press presence, and overall reputation.

Funky Marketing is an excellent choice for rapid growth in a B2B niche and for turning personal brand buzz into leads. They excel at social content and niche engagement. However, OhhMyBrand goes further by building a holistic personal brand that combines authenticity, thought leadership, and SEO and PR expertise.

With OhhMyBrand, founders gain not just a large volume of content, but a credible and polished brand image that stands out everywhere. For those who want the total package of visibility and credibility, OhhMyBrand is the winner in this comparison.

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