Wanuri : When Cinema Meets Strategy 

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A Case Study in Joyful Visibility

Wanuri already knew how to make people feel.

That was never the question.

A Kenyan filmmaker. Afrobubblegum architect. The kind of artist who walks into rooms and changes the temperature. Her films had traveled continents, sparked movements, made audiences weep, wonder and want. She'd built a philosophy around joy as resistance, around stories that refuse the single narrative, around African cinema that breathes in full color.

But professional visibility? That's a different kind of storytelling.

When she came to us, the work was there. The accolades existed. The voice was clear. What she needed was translation. A way to take everything she'd built in festival halls and screening rooms and make it legible to the institutions, collaborators, and decision-makers who live on LinkedIn.

So we became her interpreters.

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First, the strategy. We sat with her truth: storytelling rooted in emotional intelligence, courage laced with lightness, joy as both method and mission. We articulated what had always been felt. Belonging. Dignity. Safety to feel deeply. Every value became a pillar. Every pillar became a path forward.

Then, LinkedIn. We rebuilt her presence from the foundation up. Posts that moved like her films: warm, curious, unafraid. Behind-the-scenes glimpses. Reflections on craft. Stories about community, about what it means to create with intention. We turned her profile into a stage where industry leaders could finally see the thinker behind the camera.

Engagement followed naturally. Strategic comments. Thoughtful connections. The kind of presence that accumulates slowly, then becomes impossible to ignore.

Months passed. Her network expanded. Conversations deepened. Invitations arrived. Opportunities opened like apertures widening to let more light in.

Wanuri's digital presence now carries the same weight as her cinema. Intentional, layered and alive.

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This is what happens when an artist decides to be seen as fully as she sees the world.

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